Designing products and making them available on the website isn’t a method of gaining good customer experience and attracting more buyers.
Having an effective E-commerce website requires a well-planned B2B E-commerce strategy.
The landscape of B2B markets is changing every day and so bridging the gap between the marketplace is what makes an E-commerce site stand out.
Therefore, as a good E-commerce company, finding out the ideal purchasing experience customers are looking for is very important. It has to be linked to ongoing improvements in your E-commerce site to lead it with more sales.
10 ways in which you can make your B2B E-commerce website stand out
Inducing key improvements in your E-commerce website is the key to stay in the competition.
Build a Mobile Responsive Website
A recent survey by Google predicted a number of aspects of the B2B industry. More than 53.67% of the B2B E-commerce market is mobile responsive.
Amongst them, 90% of customers who have an impressive mobile experience with an E-commerce site are likely to purchase from the same vendor. This means a poor mobile responsive site will make you lose the sales and lead in the market.
Providing an optimized mobile experience is very critical for a B2B business. It also improves a website’s ranking on Google’s search engine as its algorithm uses mobile friendliness also as a ranking method.
Improving page loading time, legible text and images, small screen friendly content and delivery mobile-specific features are some ways to make an E-commerce site more mobile friendly.
An E-commerce Site Video
A video content is a great form of marketing for any B2B vendor. It aids in increasing conversions and sales, trustworthy customers, improved search engine ranking, more users and engaging visitors.
If you are targeting an Indian market, videos are a great way to sell your product. 68% of users in India prefer vendors who consider video format as a means of B2B E-commerce marketing.
The Importance Of Product Ratings And Reviews:
Adding product reviews and recommendations is a great B2B E-commerce marketing and branding strategies. It eases a site’s conversion ratio by 270% increasing your customer pool by 73%.
Customer ratings and reviews build trust and rapport for an E-commerce site. This social proof is trusted as personal recommendations and so it boosts the conversion ratio of a site.
Having a Mobile App
It is one of the best E-commerce development strategies where customers track and purchase products from a mobile app. It reduces friction and improves conversion ratios by streamlining of the purchasing experience.
For vendors who want to make a name in the B2B E-commerce world, the mobile app is the best way to do so. While designing a mobile app, lever the push notifications by including a CRM component and release products with the fast and amazing user experience.
Customer Friendly E-commerce Functions
Engaging customer experience is a key B2B online strategy. There are certain website features that improve the customer experience and even multiply the sales and revenue generated by a B2B vendor.
One such feature is saving items in your cart so that a user can switch over and pick up from where they left. Adding multiple products in the cart at the same time streamline the purchasing process increasing the average order value.
An effective E-commerce vendor should focus on increasing the customer lifetime value aiding in their purchasing experience.
Indulge in Niche Products Rather than Mass Marketing
Products labeled as exclusive and private are more likely to garner the attention of the customers. If an E-commerce vendor wants to stay in the market, either sell niche products or mass products at a competitive price.
Keep On Updating Your Website
Improvisations are also one of the key aspects of any E-commerce development company. Updating your product lists, adding new items every now and checking what part of your site does a customer enjoy the most are some ways of retaining your loyal customer base.
Therefore, check for the ongoing trends in the market and make your website available to them.
Reward Your Loyal Customers
There are a number of online market spaces available for customers to choose from. While you are focusing on turning visitors into customers, do not ignore the existing customer base you have.
Rewarding of a site’s loyal base enhances their trust and makes them skip the idea of searching for any other online store. Customers feel important and required when a site rewards them.
Coupons, extra discounts, and great services are some ways to keep an E-commerce site’s customers with them only. Because around 18% of an E-commerce website’s profit is by the loyal customer base.
Competitive Pricing is Important
What type of purchasing experience is a user looking for that your competitors aren’t able to provide? Search the answer to this question.
Competitive pricing and first purchase discounts are some ways a website can earn initial attention it needs to get their business on track. So, if your competitors are providing the same product at a better price, you are losing a big chunk of customer pool.
Research thoroughly before you tags a product with a price.
Cordial Supplier Relationship
If you are into B2B marketing afterword, maintaining and control supplier relationship is very important.
Keeping a track of the inventory and setting a team for communicating with several different suppliers is what will make your E-commerce market step ahead in the competition. The best way to manage it is by connecting electronically with your suppliers.
Fulfilling Orders With Cloud-Based E-commerce Platform
Also, having is a speedy delivery is very important for any B2B vendor. The easiest way to do is to process modern and cloud-based E-commerce platform for order processing and tracking inventory.
For this reason, E-commerce companies prefer using cloud online management systems to sync all the data across their channels as it is a fully automated system for handling warehouse shipping and delivery.
1.Audit your Current Digital Marketing
To improve your digital marketing strategy and tailor it to your specific business needs, you need to audit the channels and tactics you already use. This includes all aspects of your digital marketing campaign, such as:
Owned media are all digital assets your company possesses and controls, including your website, social networking profiles, blog, imagery, as well as certain off-site content like articles on Medium. This part of your strategy is based on your content.
Content marketing helps you rank high in the SEPRs, attract people to your site, engage them, and convert them into leads.
Sure, to get the most out of your content strategy, you need to know what content resonates with your target audience.
- Make a list of your content.
- Audit it.
- Identify the major gaps in your messaging or targeting.
- Use this data to build a more informed content creation plan. It should include the rules on title creation, formats, goals of content, target audiences, promotional channels, the budget you want to allocate to content marketing.
This includes guest blogging, building links on authoritative sites, your PR efforts, and customer reviews and user-generated content. To see what tactics work for you best, you can track them and even rank them using Google Analytic.
Paid media includes any aspect of your marketing strategy that requires you to pay to gain exposure, such as Google Ads, paid social ads, native advertising, etc.
So, if you’ve been already investing in paid media, you need to evaluate your assets to see whether they meet your business needs.
If most of your PPC budget goes to Google Ads, but you’re not seeing the desired results, maybe it’s time to rethink your targeting, keyword optimization, landing page design strategies or even focus on some other platform that would yield better results.
2.Combine your Tactics for Better Results
Now it’s time to bring these tactics altogether to build a solid marketing strategy that makes sense for your brand.
Your digital marketing strategy should be built in the long-run and consist of a series of actions you will achieve. For example, you could build a yearly digital marketing strategy. Use spreadsheets to create a step-by-step plan that will guide you towards achieving your business goals.
A path towards digital marketing success starts with a solid plan.
There is no one-size-fits-all marketing template you can apply to scale your business. The main goal of your digital marketing plan is to map out all tactics that will lead you to long-term success. And, as such, it needs to align with your business’ demands and communicate your unique brand identity.
3. Create a Buyer Persona
The foundation of any solid digital marketing strategy is to know who you’re addressing. And, to do so, you need to build solid buyer personas.
These are semi-fictional representations of your “perfect customer” and can be created by collecting customer feedback through interviews, surveys, and research. Most importantly, creating customer personas is not something that can be done randomly, as making assumptions may distract you from your priorities.
Whenever possible, you should try to get a rounded image of your persona by using real customer data, both qualitative and quantitative.